The Youth Services Bureau (YSB) of Ottawa wanted to launch a new fundraiser called Rise & Thrive to support their cause. They approached us to brand the event, create event collateral, and manage advertising. Rise & Thrive is a breakfast fundraiser, so they sought a fun and bright theme. Additionally, they needed a landing page for the event where the ads would direct people, as well as a sponsorship package detailing opportunities for prospective sponsors.

Working closely with the Art Director, we developed several design concepts for the event, ultimately selecting a lively and swirly background that conveyed fun and energy. I refined the design to incorporate YSB's brand colors and made several revisions based on their feedback. This background pattern became the cornerstone of the event's visual identity, used consistently across all materials, including the landing page and large print files for event decorations.

We created an engaging landing page that included all necessary event information and maintained brand consistency with the swirly background pattern. To promote the event, we produced captivating video ads that directed traffic to the landing page. The sponsorship package was carefully crafted to provide potential sponsors with all the information they needed, highlighting the benefits of supporting Rise & Thrive. This collaborative approach ensured a successful branding and advertising campaign, effectively promoting the event and attracting attendees and sponsors alike.