This project was completed for a local wellness center, Samsara, which offers a range of massage and relaxation treatments in Ottawa. The owner wanted a brand identity that emphasized a sense of relaxation and refreshment, with a specific yellow as the primary color in their palette. The goal was to create a logo and brand that would distinguish Samsara from competitors while remaining true to the owner's vision of tranquility and rejuvenation.

I began with a detailed briefing from the client to understand their business, needs, likes, and dislikes. Drawing inspiration from their examples, we designed a logo featuring smooth, flowing lines and soft curves to evoke tranquility. We experimented with various color combinations to complement the specified yellow and selected a harmonious palette. Collaborating with local printers, we ensured the logo and colors were accurately represented in the signage. Lastly, I developed comprehensive brand guidelines to ensure consistency in their future branding efforts.