The Dementia Society of Ottawa and Renfrew County is an organization dedicated to providing information and services for people living with dementia. I have worked on a wide range of projects for them, including advertising campaigns, marketing materials, event collateral, infographics, building wraps, and a full website refresh.

For the website, I collaborated closely with my team at Fifty to focus on accessibility, ensuring that users could easily search for and access the information they needed. Given the information-heavy nature of the site, we prioritized a clean and organized layout.

For the ad campaigns, I worked with the Art Director and Strategy Lead to create eye-catching and compelling visuals paired with strong, clear messages that would capture the attention of potential donors. 

In all other work, including marketing materials, event collateral, and infographics, I maintained a consistent brand image while incorporating fresh and bright designs. Accessibility was a key consideration throughout, ensuring all materials were easy to read and navigate for the older audience. This comprehensive approach helped to strengthen the Dementia Society's brand and improve their outreach and engagement.