Banyan Educational Services is a specialized tutoring service focused on supporting children with dyslexia. They required a small, user-friendly website to facilitate sign-ups and provide essential information to parents and guardians. Additionally, they needed a logo and brand identity that would reflect their mission and values.
I worked closely with the client to design a warm and welcoming website that is easy for parents to navigate. The site features a clear call to action to “Contact Us”, detailed descriptions of the services offered, and a dedicated section introducing the tutor. Additionally, it includes educational information about dyslexia to help parents understand the importance of specialized tutoring.
For the branding, I created several iterations of logo designs, incorporating feedback from the client throughout multiple review rounds. We ultimately developed a logo featuring a Banyan tree, symbolizing growth, support, and stability. I chose inviting and warm colors for the brand to create a friendly and supportive atmosphere. By focusing on simplicity and user-friendliness, we ensured that visitors can quickly find the information they need and feel confident in signing up for services.